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 Victory2 Executive Promoter - John Gungie Rivera |
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John “Gungie” Rivera is a preeminent force in the Promotions and Entertainment industry. He oversees his highly popular company (Victory 2 Multimedia) with a “hands on” philosophy and takes great pride in every aspect of it. Victory2 Multimedia is an organization in which Mr. Rivera has devoted half of his life-time manifesting. He has steadily risen to the top of the Latin music and entertainment industry. Victory2 Multimedia produces and promotes at legendary venues such as Madison Square Garden with his producing partner Ralph Mercado. |
Past sell outs have included Latin Icons such as Marc Anthony. Gungie has also co-produced concerts with Henry Cardenas, the most prominent figure in Spanish pop concert production.
John Rivera’s drive, vision and non-stop electric energy have created one of today’s most successful alternative marketing, promotional and entertainment companies on the East coast. Victory2 succeeds in setting trends and captivating the Latin and Hip-Hop audience.
Aside from the success of these endeavors, John likes to give back to his community. He is responsible for “Salsa the Vote”, a non-partisan effort that solicits Latinos to register to vote. John has donated funds and company services to “Ayuda Los Pueblos” (Help the Towns), which raised funds for the hurricane victims in Puerto Rico and the Dominican Republic.
Mr. Rivera is now developing a Latino division for the charitable organization “Life-Beat” and has also been featured in the Daily News for his participation with “The Door”, a non-profit community center that provides services for kids and young adults. Other past efforts have included has organized drives for the Kips Bay Boys & Girls Club, and has co-produced the “NARAS foundation & Musicares” Annual benefit Gala.
He has been chosen: “Promoter of the Year” by Premios Estrella, “Entrepreneur of the Year” by Latinos Unidos and as “New York City’s Top Promoter” by Stress Magazine.
John Rivera began his entertainment career on the turntables at age fifteen as D.J. “Gungie”. According to his father, “Gungie”, was the first word John said. Growing up in the Castle Hill section of the Bronx, D.J. Gungie started playing weddings and sweet-sixteens. Later he had the opportunity of renting out the YMCA and larger community halls to produce bigger events.
John then went on to partner up with legendary music producer and
DJ, “Little” Louie Vega and formed GungieLou Productions.
As his DJ skills excelled, opportunities to perform at massive outdoor concerts were presented to him. He performed for top New York City
radio stations such as Hot 97 and Kiss FM.
In establishing himself as a well known DJ, he also began his career as a club promoter at the legendary Bronx club “Fever” (“Gungie” later purchased the venue and named it RHUMBA having a successful 5 year run) as he began his promoter career his contemporaries such as producers/DJs David Morales, Robert Civilles and partner “Little” Louie Vega moved on into the engineering side of the industry,
Gungie made his decision to stay with a Promoting and Producing career full force. In 1989 Mr. Rivera founded PRESTIGE ENTERTAINMENT.
The New York City based firm specialized in Events, Promotions, Marketing and Public Relations. Marketing clients included the number one radio station in North America La Mega 97.9FM. Entertainment clients include launching the career of producer Ted Smooth. In 1997 PRESTIGE ENTERTAINMENT grew to include a successful record label Prestigio Recordings which was distributed world wide by SONY. Because of his musical background, being a DJ and music producer, he developed an ear for great music and was able to pinpoint real talent. He signed a Spanish fusion group, Nueve Once, who set the popular trend of Bachata-rengue-house music. Nueve Once’s, first album went gold.
In addition to it’s artists having a cutting edge sound, Prestigio Recordings was seen as the most innovative label through a business marketing perspective. The marketing and promotions for the label’s first artist, George Lamond, led the album to gold in only 8 weeks.
Victory2 Multimedia runs venues such as the World Famous China Club in Times Square that features talent such as america’s #1 DJ “The Kingpin” Funkmaster Flex and his protégé “The Clubking” DJ Camilo of the Heavy Hitters.
Victory2 marketing services vary from complex Internet promotions to urban street teams that reach both the corporate world and the regular person in the street. National clients include MTV Tres. V2 recently supported the multiple city promotion and talent search for “The Road to Menudo” in Los Angeles, Miami & NYC and the World Domino Tournament in Las Vegas. Among the hundreds of partnerships, projects and businesses that Gungie has been involved with, his two sons bring him the most joy and remain the most important part of his life. Hard work and discipline made Mr. Rivera successful, but it is happiness that has kept him going. |
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